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• 22 Sep 2021

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  Simple

  I think as an entrepreneur you are always in sales and there is not one perfect book, but I found this helpful (I am also a big fan of free book summaries!):
  
  The Ultimate Sales Letter by Dan Kennedy includes:
  
  The Five Big Ideas
  1. Determine your ideal buyer’s priorities
  2. Never attempt to divert your reader’s attention from the object it is focused on. Rather, enter the conversation already occurring in their mind
  3. Organize your product or service’s features and benefits in order of importance
  4. Build credibility by admitting openly discussing the drawbacks to your offer
  5. No one is sitting around hoping and praying that he or she will receive your sales letter
  
  And mostly the last one......
  
  https://www.samuelthomasdavies.com/book-summ…

  

  Rachel Amos
  Senate

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